Brand story


Guangzhou Hike Trading Co., Ltd.

HiKe keeps the design thinking open, regards design thinking and craft sublimation as a way of life, enriches the soul of products and improves the added value of products through thinking on design creativity and advanced craftsmanship. Fever is a spiritual love. The real enthusiasts "feed on negative entropy". Fever is not just a product, but a comprehensive sublimation of a spirit, a thought, and a cognition. Inheritance, unique ingenuity, sincerity, gold and stone are open; Hi-customer avoid, Kaiyuan, Kaiheng, Carrier, Kaitai! Hi-Ke quality is like gold.

 

Brand feelings: focus on jewelry manufacturing, in love with life aesthetics, tempered in classic inheritance, infatuated with the ingenuity of great powers

Brand SLOGAN: Spreading aesthetic culture and creating beautiful life

Guangzhou Hike Life Aesthetics Co., Ltd.
Concept: HQ is the abbreviation of High Quality in English, which means "high quality". HQ was widely used in music, video and other art fields earlier to describe the quality of art, and was sought after by the majority of enthusiasts.
Creativity: In the logo of Hike, the graphic fusion design of HQ is inspired by the cutting-edge art life. In Hike's logo creation, we combine and integrate HQ graphic creativity, and integrate the two Chinese characters "Hik" into it and form it biochemically.
Guangzhou Hike Life Aesthetics Co., Ltd.
Guangzhou Hike Life Aesthetics Co., Ltd.
Letter combination note: High Quality is the quality specification for carrying art in the era of streaming media, which is highly praised by enthusiasts in the art field. SQ is the highest level of HQ, limited by the SQ quality carrier, enthusiasts who pursue SQ quality belong to a small group. HiKe chooses HQ to express the meaning of "while pursuing quality, we do not give up the performance requirements of convenient circulation", inheriting the "traditional Zhongdao culture" and also expressing the design concept of "fashion, simplicity, health and comfort, lightness and elegance".
Notes on the integration of Chinese characters: The integration of Chinese characters expresses the spiritual will of Hi-Guest to inherit Chinese culture and classic craftsmanship. At the same time, in the new era, Hi-Guest will open up a new world! The word "Hi-ke" also means keeping pace with the times, leading the fashion, and arriving as a guest.
Guangzhou Hike Life Aesthetics Co., Ltd.
Guangzhou Hike Life Aesthetics Co., Ltd.
Full graphic creative interpretation: "Fever" is the extreme concentration on something, or the ultimate pursuit of a hobby. In modern life, he specifically refers to a group, an attitude, a form of focusing on something, a certain thing, but also a kind of spirit, a kind of thought, a kind of cognition. The horizontal cat head represents Hi-customer's commitment to traditional craftsmanship. The curious cat is always researching the sublimation of production technology. It represents our Hi-customer's extreme feverish spirit for R&D and production.